There is a unique excitement to finding yourself mentioned in a local newspaper, whether you're a youth enjoying local sports successes, or a Good Samaritan receiving well-deserved recognition, there is a unique sense of pride that comes from seeing your name in print. Here at Rick Case FIAT, we feel the same, and there is a great sense of pride that comes with having local news recognize our efforts to improve the community and deliver the best car-buying experience possible.

As a result of our efforts, drivers will likely find many references to our location throughout the areas of Weston, Davie, Miami, Fort Lauderdale, and beyond. On this page, drivers from throughout the South Florida area will be able to browse the many mentions of Rick Case FIAT and our outstanding team members. From Hollywood, FL and beyond, drivers will come to enjoy the numerous advantages of the Rick Case FIAT experience, as mentioned and alluded to in a variety of news stories.

Once you've gotten an idea for the way we are shown in the news, come and see our team at our location at 3500 Weston Rd, Davie, FL.


Rick Case Fiat Awarded as a 2014 DealerRater® Dealer of the Year 

DealerRater Honors Rick Case Fiat for Outstanding Customer Satisfaction Based on Customers' Online Reviews Posted on DealerRater Web Site.

 

DealerRater, the world's premier car dealer review web site, recently announced Rick Case Fiat as a winner of the 2014 Dealer of the Year Award Program.   The DealerRater Dealer of the Year Award Program recognizes a select number of car dealerships throughout the United States and Canada for outstanding customer satisfaction as expressed through customers' online reviews posted on DealerRater.

 

"We congratulate Rick Case Fiat  for achieving this distinction for customer satisfaction amongst Fiat dealers across The United States and look forward to their continued success through unparalleled customer service," said Chip Grueter, president of DealerRater.  "It was a tight competition among many outstanding dealers throughout The United States and Rick Case Fiat should be proud of this accomplishment."

 

Rick Case Fiat has demonstrated consistently high PowerScore™ ratings for customer satisfaction, placing them in the top of their class.  The PowerScore is determined using a Bayesian algorithm that factors the dealership's average DealerRater consumer rating and the total number of reviews written about the dealership during the 2013 calendar year.

Normal 0 false false false EN-US JA X-NONE For more information on the Dealer of the Year Award Program, visit dealerrater.com

 
 
Check out Jay Alverez and fans during first ever en privado at Rick Case FIAT. CITY and SHORE Magazine Article Nov. 2012

Ciao Bella

Behind the Wheel of FIAT's adorable Cinquecento By: Thomas Swick

Driving into Rick Case FIAT in Davie, I immediately thought of pandas.

"Everybody knows that pandas are cute," James Fallows wrote in the Atlantic in 2007, reporting from the Wolong Nature Reserve in southwest China. "Very few people know firsthand how cute pandas are in quantity."

The cute-no, the utterly adorable-Italian car, which I had spotted occasionally in downtown Fort Lauderdale, was now all around me. In fact, it was the only car I saw. It filled the lot with its softly rounded shapes and its soothing palette of colors; red, blue, brown, light brown (which I would soon learn were rosso, azzuro, espresso and mocha latte). The FIAT 500- which also sounds better in Italian: FIAT Cinquecento- had turned the place into a kind of miniaturist paradise.

Director Raquel Case knelt outside, feeding a stray cat. "She just arrived two days ago," Raquel said. "We named her Fiasco."

Raquel led me into the studio (as the showrooms are called) where a few models were parked, including one from 1969. Vintage FIAT advertisements hung on the walls, as well as black and white photographs of the factory in Turin, Italy. I was reminded of the commercial in which brightly colored FIATs drive off Italian beaches and seaside cliffs, only to emerge from the Atlantic and into the US.

The company was established in 1899, and had a brief run in the States in the 20th Century. Raquel said that people will come to the studio and say things like, "I learned to drive on this car." Then last year, the Cinquecento arrived on our shores (literally, according to the commercial).

It is not only a car that demands your attention- different from anything else on the road ? but one that makes you smile. You don't often get an automobile that's both stylish and playful. Or one that so beautifully embodies the spirit of the nation that produced it.

Raquel and I headed out to a model in light green, or verde chiaro. (You're not just driving a FIAT, you're learning Italian.) The color, like that of a young green apple, was repeated inside by a panel that ran the length of the dashboard.

This was helpful, because the interior seemed to belong to another car ? a bigger car. Settling into the comfortable driver's seat, I was struck by how high up I sat- higher than in a lot of much larger cars. The position gave me great visual range while diminishing the feeling that I was in a small car. As I made my way through the lot, it seemed impossible that I was driving a vehicle the exact same size as the ones we were passing Raquel assured me I was.

She pushed down the armrest, a neat addition, and explained high tech features like the Bluetooth. I gripped the small steering wheel, which gave me a nice feeling of control. I eased on Weston Road, headed north, and then got on I-75. After a short while I looked at the speedometer and marveled at the fact that I was doing 70. Again, the FIAT mimicked a much bigger car, achieving high speeds with exceptional smoothness. It gripped the highway wonderfully. The only disappointment was that I couldn't see myself tooling down the highway in a FIAT Cinquecento. Though I imagined the lovely image I was providing my fellow drivers.

Back at the lot, I tested the back seat (surprisingly roomy) and then Raquel showed me the trunk, and how the two seat backs fold down to accommodate extra-large loads. She told me she has people take the car to Costco and fill it up with good, an   exercise that bystanders, she said, often end up making videos of.

We moved to the sport model, the FIAT 500 Abarth (named for the automobile designer Carlo Abarth). Turbo engine; 160 horsepower; a logo with a scorpion on it. Still, from the outside it   was as cute as a panda ? one with a rear   spoiler. Inside, the small steering wheel had a flat-bottom. "Like a Ferrari," Raquel said, adding that FIAT owned Ferrari, as well as Maserati and Alfa Romeo. As I stepped on the gas, the Abarth sounded a bit like a Ferrari.

I turned onto Weston Road, which now became the Via Veneto. And I was Marcello Mastroianna, on my way to pick up Sophia Loren.



FIAT Takes South Florida by Storm - Rich Pollack


When Robert Kesselman did the numbers, he discovered that the money he was spending to fill up his small pick-up truck each month was more than many people spend on rent.
"I figured out that I was spending about $1,200 a month on gas," says Kesselman, a medical technician who drives from his home in Port St. Lucie down to his clients' offices in south Palm Beach County several times a week. "I need to keep my truck but I figured the best thing to do would be to park it and get an economy car." 
But Kesselman wanted more than just your typical small fuel-efficient car. He wanted something with a little bit of personality, a little bit of style and, of course, one that got great gas mileage but didn't cost an arm and a leg. 
"I wanted something fun to drive," he said.
The solution was a new Fiat 500 - a small car with a lot going for it.
Driving two and a half hours a day, mostly on I-95, Kesselman is discovering that he can get 37 miles per gallon on the highway in his POP, the basic Fiat 500 model. 
"I feel safe knowing it's got a lot of safety features," he says. 
Today, more and more drivers are discovering the Fiat 500, Fiat's first entry back into the U.S. market in 27 years.
"The small car is really attractive to a lot of people right now," says Raquel Case, who runs the new Rick Case Fiat dealership in Weston. "There's a Fiat 500 for the small-car buyer who wants luxury and there's a 500 for the customer who wants a sportier small car."
And these days, the brand is also getting a lot of attention from those interested in its unique Italian styling.
That's especially true here in South Florida where Fiats may be a little better known than in the rest of the country. 
For years, you see, Fiat has been one of the top selling cars in South America, and, of course, it is the number one selling car in its native Italy. 
Here in South Florida, the car is an old familiar friend to many with roots in South America and is also popular among those who have seen it in Europe. 
The Fiat 500 was the perfect match for Alex Parra, whose family is from South America and who happens to love anything Italian ? so much so that he opened the Natuzzi Italia furniture showroom in Fort Lauderdale's Galleria Mall.
"I love this car," says Parra, whose 500 Sport Model was one of the very first made for the U.S. market. "It's truly captivating." 
Parra says he first fell in love with the 500 when he saw it in Milano, three years ago and had wanted one ever since.
"I'm truly a happy driver every time I get into that car," he says.
A luxury car with an economy price ? the base POP model sells for under $16,000 ? the 500 is competitively priced. 
Since arriving in South Florida just a few months ago, the Fiat 500 has been getting a lot of attention and that was before the manufacturers marketing and promotion campaigns began to kick in. 
In July, its first month in business, Rick Case Fiat sold more Fiats than any other dealer in the U.S. 
Bill Brennan, a car collector who just added his 13th vehicle - a Fiat 500 Sport.
"It's a blast to drive and it's very efficient," Brennan says. "This is a really practical car and it's a great daily driver."




NEWS RELEASE
For Immediate Release
Zucker Public Relations, Inc.
Leia Boscon / Leia@ZuckerPR.com
561.391.5930 x304 (o) / 954.815.7412 (c)



RICK CASE OPENS FIRST FIAT DEALERSHIP IN SOUTH FLORIDA ?

THE VERY POPULAR FUEL-EFFICIENT FIAT 500 WITH FASHION-
FORWARD FLAIR FROM THE COMPANY THAT OWNS FERRARI

IS TAKING THE UNITED STATES BY STORM
One of South Florida's largest auto dealers adds an Italian brand with a trendsetting appeal to its already impressive repertoire
 
DAVIE, FL (September 29, 2011) - Rick Case, one of South Florida's most recognized automotive and motorcycle groups is pleased to announce the addition of a new brand to the growing group's repertoire -now in addition to offering the Acura, Audi, Hyundai, Mazda, Mitsubishi, Kia and Honda Cars & Cycles brands, Rick Case will open the new Rick Case FIAT dealership on July 1, 2011 on I-75, next to the Cleveland Clinic in Weston, FL.

      
"FIAT has long been a recognized name in the automobile world and is now re-emerging as a major contender in the U.S. market," said Rick Case, of the Rick Case Automotive Group. "And the Rick Case team has a tremendous knowledge of and expertise in compact, fuel-efficient vehicles ? which makes this partnership a perfect match. We are thrilled to be at the forefront of this re-emerging brand that is truly a trendsetter in the automotive market. With sleek features, an exotic appeal, and luxurious Italian-inspired embellishments from the same manufacturer that produces Ferrari and Maserati, the FIAT will have customers saying 'Benevenuto America FIAT' in no time."


     
FIAT, owned by the FIAT Group, is an Italian Automobile company that dates back to 1899 and over the last 112 years their innovative and stylish vehicles have made them a worldwide leader in the automobile industry. They will be distributing their brand in the United States through Chrysler Group LLC. FIAT purchased all Chrysler's government loans which gives them 53 percent ownership of Chrysler. The FIAT Group is a company that focuses on the automotive industry and is made up of nine companies with FIAT, Alfa Romeo, Ferrari, Maserati, Abarth, and Lancia being some of the most well known.


     
"The Rick Case Automotive Group is a family owned and operated business and my father has set a tremendous milestone to aspire to ? selling more FIATs in one month than any other FIAT dealer to date," said Raquel Case, FIAT Studio Director at Rick Case FIAT. "I have made a personal commitment to myself and my team to raise the bar, and break my father's FIAT national sales record, in our first month in business ? a record that was set more than four decades ago."


     
When FIAT first made its appearance in the U.S. market, the Rick Case Automotive Group operated a successful dealership which opened in 1971. Still holding onto the national record for selling more FIAT's than any other dealer (set in February 1974 in Akron, OH), Rick Case FIAT is driven to beat its own record the first month open; more than four decades later, a testament to its commitment to the brand. Rick Case is one of the few non-Chrysler affiliated dealers to be awarded a FIAT franchise. Not only will Rick Case FIAT be the first FIAT dealership to open in that category, but also the first to open in South Florida ? yet another impressive achievement, considering Rick Case opened the first Hyundai and Acura dealerships in the United States, right here in South Florida. With the new Rick Case FIAT, the industry can expect to see the same impressive loyalty to the brand, and customers can expect to see the same exceptional service that they have come to expect from Rick Case dealerships.


      
"Rick Case customers will be racing to become FIAT owners so they can join this movement toward trendy, automotive history in the making -we're out to break our own record, and every FIAT customer will count in reaching that goal. FIAT is more than just a fashion statement, it's a lifestyle statement," said Rick Case.

  
        Among the benefits that Rick Case FIAT offers, Rick Case patrons can be the first to preview the reengineered for America 2012 FIAT 500, worldly known as the FIAT Cinquecento. The 500 comes in three different models; the Pop, the Sport and the Lounge with an optional cabriolet series on the Pop and the Lounge models, and the option of a 6 SPD Automatic or a 5 SPD Manual. The 500 is a fuel efficient, four-seater vehicle with a market competitive price and innovative technology. The simple and functional Italian designed FIAT 500 starts at $15,500 and gets 38 mpg. Its Italian Styling gives off a fun, classy, sleek and sexy appeal. It has everything buyers need and nothing they don't want.


      
The FIAT 500 has earned 60 international awards, including the "2008 European Car of the Year" award. With an already award-winning profile, it's no wonder that the FIAT 500 features the also award-winning Multiair technology, awarded "Best of What's New" from Popular Science magazine, which will be standard in the U.S market. The new engine features electro-hydraulic management of the inlet valves that helps reduce fuel consumption by up to ten percent, reduce emissions by ten percent and provides up to 15 percent more torque compared to the 1.4-liter four cylinder FIAT engine.


      
FIAT dealers will introduce additional FIAT models and start selling Alfa Romeo in 2012. In addition customers will benefit from the FIAT FORWARD CARE™ standard on every 2012 FIAT 500. FIAT FORWARD CARE™ provides comprehensive 4 Year/50,000 mile warranty coverage, roadside assistance, trip interruption and car rental services, plus free 3 Year/36,000 mile maintenance only found on a few luxury brands. Reengineered for America, the 2012 FIAT 500 is as simple, beautiful and as iconic as the original. It's poised to be the next global automotive icon from Italy. Rick Case customers can reserve their FIAT vehicle now by calling 954-903-5311 or visiting www.RickCaseFIAT.com for more information.


       
The Rick Case Automotive Group was chosen to open the new dealership because of its friendly customer handling process and unique customer benefits such as the Rick Case Rewards Program featuring free car washes for life, discount gas, and doubling the manufacturers' nationwide warranty.

           For more information about Rick Case FIAT please visit www.RickCase.com or call 954-903-5311.

About the Rick Case Automotive Group:

       The Rick Case Automotive Group, founded in 1962 will be celebrating its 50th anniversary next year. Located in South Florida since 1986, it is owned and operated by the wife and husband team of Rita and Rick Case ? recent winners of the Ernst & Young Entrepreneur Of The Year Award. With 15 dealerships in Florida, Georgia and Ohio, The Rick Case Automotive Group offers Acura, Audi, Hyundai, Kia, Mazda, Mitsubishi,  FIAT and Honda Cars & Cycles to customers, including the World's Largest Honda and Hyundai dealerships in Broward County, Florida. With locations on I-75 at Griffin Road and on 441 at Sunrise Blvd., Rick Case Automotive Group's corporate offices are located at 875 North State Road 7 in Ft. Lauderdale, Florida.  For more information, please call (954) 377-7410 or visit www.rickcase.com.